RICARDO A. RODRIGUEZ

250.891.4113

Vancouver, BC
Canada

I am a Vancouver-based creative director and buyer at Wallace Mercantile, a contemporary fashion retailer known for its curated and directional point of view. At Wallace, I lead all creative production. From campaign direction and editorial styling to photography, graphic design, and marketing strategy.

Before fashion, I spent six years in the tech industry at EA Sports, where I worked on the animation team with a focus on motion capture. During that time, I also co-created a fashion, photography, and art magazine called Casa Montego, which gained a dedicated following and ultimately opened the door to my opportunities in New York. That project became the bridge between my technical roots and creative direction, teaching me how to translate structure and precision into visual narrative.

In 2023, I relocated to New York to work closely with independent designers and gain hands-on experience within the industry. During that time, I worked on set with Aimé Leon Dore and performed quality control for brands such as The Row and Khaite, refining my eye for craftsmanship, production, and brand storytelling. I’ve also attended and worked across three Paris Fashion Weeks, connecting with designers and creative teams shaping contemporary fashion.

Born in Panama and raised in Canada, I speak English, Spanish, and French. My multicultural background continues to inform my visual identity and approach. Inspired by my heritage, I’m passionate about telling meaningful stories through visual mediums that connect people, culture, and emotion.